The carnival is over, but what are your plans for your company/brand for the next two months? If you want to generate sales in the next two months, you can’t afford to sit around and wait for buyers to come to you. Your marketing needs to pick up the slack, reaching new customers, nurturing your existing customers, and promoting enticing offers. Here are some ideas to inspire you:
Heat up your social networks: Social media users are very active right now. We don’t usually have a “summer season” per se, but people are even more likely this time of year to share snaps of their travels and family gatherings, which puts you in the driver’s seat. This is your chance to run summer-themed promotions such as photo contests, giveaways that will help you connect with your audience, generate new leads, and strengthen your customer relationships by collecting user-generated content.
Support summer camps and local sports: It’s summer camp season. Research the options available and whether your brand can arrange sponsorship. Getting your brand image on shirts and other items where young people and their parents will see it every day for weeks is priceless. You can also research charity events or activities you and your team could attend this summer and post a story and photos on your social media about it.
Make your Airbnb or apartment work for you! – Local people as well as visitors can be encouraged to stay at your Airbnb or apartment. Launching a video promotion is a great way to increase those bookings! Real estate videos will allow buyers to see the property or apartments better than static images and make it more likely that they will contact you. Video promotions work especially well for apartments and real estate because pictures or posters can’t convey the space and layout of the house as well as a walkthrough video.
Candice Sealey is the founder and lead consultant of Ignite! a comprehensive marketing and public relations consulting service that helps companies/brands stand out and communicate the right message to the right people at the right time through strategy, marketing, media and design solutions. She is also a freelance content writer, copywriter, voiceover and media personality. Follow us on FB & IG @igniteresults Phone: 784-432-2223. E-mail: [email protected]