7 low budget marketing ideas for small businesses to increase their reach

The following marketing ideas are provided for you to buy Threaded:

No matter the size of your business, marketing matters! It’s important for businesses large and small to attract new customers, establish brand awareness, and create buzz around products and services. But we know that not all business owners have tons of funds to spend on their marketing strategy. The good news? There are very effective marketing tactics that are also economical!

Here are seven low-budget marketing strategies for small business owners and secondary scammers to increase their reach:

1. Sponsor local events

One of the best ways to get to know potential customers? In fact, meet them and talk to them! When you sponsor local events, you can be there to help people put a face to your business name. Sponsoring events is also a fantastic way to offer branded merchandise that can help get your name and logo out there.

In addition to branded materials like signs, banners, or flyers, consider giving away fun items like wine bags to be offered to participants. Goodie bags also make fantastic on-the-go options for local events. A branded canvas tote can be repurposed as an eco-friendly grocery bag, lunch bag for work, or tote accessory for conventions and trade shows. Print your logo on the outside and fill your gift bags with personalized items such as water bottles, notebooks, pens and towels.

2. Let your colors fly

Create cool t-shirts with your logo! Wear them to the sponsored events mentioned above, in the community, or anywhere you can meet potential customers and strike up a conversation. You can also offer discounted t-shirts in-store or online, and turn your loyal customers into advertisers.

Quick Tip: Buy wholesale shirts to reduce manufacturing costs.

3. Social media

If you’re not already using social media to promote your business, now is the time to start! Think your customers aren’t using social media? Although some demographic groups use various platforms more than others, according to will found, 74% of consumers rely on social media to guide their purchasing decisions. Additionally, 96% of small businesses say they use social media in their marketing strategy.

So use your social media channels to level the playing field. To maximize your time and effort, figure out where your audience members are spending their time. What platforms do they use? If you have a dedicated social media strategist on your team, they can conduct audience research to tailor your approach to your existing and potential customers. If you manage your own social strategy, spend some time digging demography to determine which platforms are most relevant to your brand. From there, you’ll need to decide what types of content you want to post, how to interact with your customers online, and create a social media calendar to plan your strategy.

4. Organize a giveaway

Once you have your social media strategy in place, why not run an online contest/contest to build buzz, boost engagement and attract followers? Choose a social media platform where you already interact with your customers. You’ll want to offer one item as a prize. It could be a free product, a discount on an expensive product or service, or an inexpensive gift like Hats to help you promote your brand.

Once you have chosen the prize(s), decide on the terms of your gift. For example, an Instagram giveaway might look like this:

  • Create posts about the contest and explain the rules (several stories and 1 or 2 posts depending on the duration of the contest)
  • These messages should specify terms, for example:
    – To enter, potential winners must follow you
    – Encourage your followers to tag other people who might be interested. Each “tag” gives them another entry in the contest
    – You can also specify that contestants should share your post on their own profile
  • Once the contest is over, choose a winner. Tag them in a post and story announcing what they won and ask them to also share those posts on their own profile

Quick tip: You can also offer smaller or cheaper items as consolation prizes. People love free swag and it’s an easy way to get your name out there!

5. Referral Discounts

Offering discounts to friends and family on your products or services can help build loyalty and promote exclusivity. Offer discount codes or create a referral program. You can also offer small incentives to customers who share your brand on social media. Referral discounts are a great marketing strategy, whether you use them in-store, online, or both.

6. Create or update your blog

If you already have a website, you can use it to build brand awareness and attract high-funnel customers. Blogs are an inexpensive way to generate organic traffic (website visitors through Google or other search engines). If you don’t have a blog yet, there are a number of free sites and cheap blogging platforms you can use in particular Wix and WordPress.

You will want to write about topics related to your product or service that are of interest to your customers. For example, if you offer graphic design, you might want to create content about how to find an effective graphic designer online, or what projects you can do with an online platform like Canva vs. more complex where you should hire a professional designer.

Your website and blog are also great places to post “about us” content to offer website visitors the opportunity to learn more about you, your company, your mission and your values. .

7. Update your Google My Business profile

Google My Business (GMB) is a free tool that lets you share important information about your business, such as your address, hours of operation, and contact information. When your listing is optimized with this information, it shows up in Google Search and also appears in Google Maps, which can help you attract local customers.

To start, you must create a GMB profile and verify your business information. This is a relatively simple but important step in ensuring customers can find your business or service online. Be sure to keep your listing up-to-date if you change information such as your website URL, address, or hours.

Take-out:

When creating your marketing strategy, remember to stay true to your brand. Not all tactics will be the most effective for all businesses. Choose the tactics that make sense for your brand or product offering. Another way to prioritize is to consider the perceived impact and effort of each marketing strategy. Use the strategies that require the least effort but potentially generate the highest return.

Once you have them in place, decide which of the other strategies are best suited to your customers and business goals. Also, be sure to keep track of all your marketing spend and sales of these tactics so you can assess which ones have been successful and which ones you may need to re-evaluate or modify.

Remember that when it comes to marketing, it’s an ever-evolving system. Trust the process and try to have fun with your marketing strategy!

About Catharine C. Bean

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