The best high street shops and outfit ideas for women over 30

Many of us have our favorite brands that always have at least one thing we want to add to our shopping carts. But as we age, it’s natural for our tastes and style to change, which can leave us feeling a little lost when it comes to buying clothes.

Writer Emma Gannon understood this when she tweeted that she felt “a bit in between” in age. “I don’t know where to buy my clothes anymore,” she began. “I don’t want to wear the clothes I loved when I was 20 anymore, but I’m not able to pull off the ‘cool 40s’ look yet either.”

Emma, ​​we hear you. And many other women did the same, who commented on the post reassuring themselves that they felt the same way.

So we thought we’d give you a hand and asked YOU’s fashion editor Sophie Dear for her boutique recommendations for women over 30 and how to style a more mature outfit. That’s what she said…

“With fast fashion slowly but surely taking over the high street, hemlines are getting shorter, sizes less forgiving and styles more extravagant. As a woman over 30, I sometimes feel like the main street caters less and less to our age group. But don’t worry, here are the 11 boutiques for women over 30 that are doing chic at an affordable price.


Ideal for good quality classic items that instantly create a chic look.

Striped cotton jumper, £69, Arket

READ MORE: The best Breton jumpers, from £17.99

Market pants

Straight leg cotton chinos, £69, Arket

Walking shoe

Leather mules, £175, Arket


Ideal for key wardrobe updates that are done right.

M&S dress

Puff Sleeve Striped Midaxi Tea Dress, £39.50, M&S

M&S sandals

Faux fur lined open toe mule slippers, £15, M&S

M&S Jeans

The Wide Leg Jean, £29.50, M&S


Ideal for your wardrobe essentials that will last year after year.

uniqlo vest

Full needle U cropped cardigan, £34.90, Uniqlo

Uniqlo playsuit

Short-sleeved linen-blend romper, £34.90, Uniqlo

Uniqlo jacket

U overshirt jacket, £49.90, Uniqlo


Ideal for modern shapes and great cuts. Mango does fashion in a very chic way.

Mango dress

Cut-out ruched dress, £69.99, Mango

mango trench coat

Oversized water-repellent trench coat, £89.99, Mango

READ MORE: The best trench coats to buy now, from just £33

mango shoes

Leather loafers with chain, £49.99, Mango


Ideal for everyday items that enhance your wardrobe and last for years.

striped whistle top

Breton cotton pocket top, £49, Whistles

whistle pants

Evie Pocket Trousers, £129, Whistles

whistles hat

Sun hat with tie, £49, Whistles


Ideal for chic, classic items with an edgy twist.

Cos high

Slim fit pleated waistcoat, £55, Cos

cos skirt

Classic fit pleated A-line skirt, £79, Cos

cos handbag

Oversized leather shoulder bag, 250, Cos


Ideal for high glamor in a sleek and clean way.

High Reiss

One-shoulder cutout jersey top, £48, Reiss

Reiss pants

Wool blend flared trousers, £168, Reiss

Reiss dress

Stretch Linen Bodycon Midi Dress, £188, Reiss


Ideal for a discreet chic in the manner of a non-chalant French girl. Look for twists on the classics.

jigsaw sweater

Merino Fishermans Rib Sweater, £140, Jigsaw

jigsaw pants

Tailored loose jeans, £90, Jigsaw

jigsaw sandals

Crowle Leather Footbed Sandal, £110, Jigsaw


Ideal for fashionable pieces that look quality at affordable prices.

H&M shirt dress

Tie-belt shirt dress, £29.99, H&M

H&M loafers

Chunky loafers, £24.99, H&M

READ MORE: 16 pairs of chunky loafers to buy now

H&M quilted jacket

Quilted jacket, £39.99, H&M

Massimo Dutti

Ideal for designer-inspired rooms with a luxurious feel and a slightly more affordable price.

Massimo trench coat

Classic cotton trench coat, £189, Massimo Dutti

Massimo dress

Strappy linen maxi dress, £99.95, Massimo Dutti

Massimo Shoes

High heel leather sandals with strap, £89.95, Massimo Dutti


Ideal for prints and feminine fun items.

Ro & Zo blouse

Mono Animal Ruched Top, £65, Ro & Zo

Jean Ro & Zo

Cream straight fit jeans, £69, Ro&Zo

Ro&Zo dress

Green Animal Button Midi Dress, £119, Ro&Zo

READ MORE: The best spring dresses under £100

About Catharine C. Bean

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