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Many of us have our favorite brands that always have at least one thing we want to add to our shopping carts. But as we age, it’s natural for our tastes and style to change, which can leave us feeling a little lost when it comes to buying clothes.
Writer Emma Gannon understood this when she tweeted that she felt “a bit in between” in age. “I don’t know where to buy my clothes anymore,” she began. “I don’t want to wear the clothes I loved when I was 20 anymore, but I’m not able to pull off the ‘cool 40s’ look yet either.”
I no longer know where to buy my clothes. Has anyone written about that feeling – when you feel a bit “in between” in your 30s? I don’t want to wear the clothes I loved when I was in my twenties anymore, but I’m not able to pull off the “cool 40s” look yet either.
— Emma Gannon (@emmagannon) March 6, 2022
Emma, we hear you. And many other women did the same, who commented on the post reassuring themselves that they felt the same way.
So we thought we’d give you a hand and asked YOU’s fashion editor Sophie Dear for her boutique recommendations for women over 30 and how to style a more mature outfit. That’s what she said…
“With fast fashion slowly but surely taking over the high street, hemlines are getting shorter, sizes less forgiving and styles more extravagant. As a woman over 30, I sometimes feel like the main street caters less and less to our age group. But don’t worry, here are the 11 boutiques for women over 30 that are doing chic at an affordable price.
Marlet
Ideal for good quality classic items that instantly create a chic look.
Striped cotton jumper, £69, Arket
READ MORE: The best Breton jumpers, from £17.99
Straight leg cotton chinos, £69, Arket
MRS
Ideal for key wardrobe updates that are done right.
Puff Sleeve Striped Midaxi Tea Dress, £39.50, M&S
Faux fur lined open toe mule slippers, £15, M&S
The Wide Leg Jean, £29.50, M&S
Uniqlo
Ideal for your wardrobe essentials that will last year after year.
Full needle U cropped cardigan, £34.90, Uniqlo
Short-sleeved linen-blend romper, £34.90, Uniqlo
U overshirt jacket, £49.90, Uniqlo
Mango
Ideal for modern shapes and great cuts. Mango does fashion in a very chic way.
Cut-out ruched dress, £69.99, Mango
Oversized water-repellent trench coat, £89.99, Mango
READ MORE: The best trench coats to buy now, from just £33
Leather loafers with chain, £49.99, Mango
Whistles
Ideal for everyday items that enhance your wardrobe and last for years.
Breton cotton pocket top, £49, Whistles
Evie Pocket Trousers, £129, Whistles
Sun hat with tie, £49, Whistles
Because
Ideal for chic, classic items with an edgy twist.
Slim fit pleated waistcoat, £55, Cos
Classic fit pleated A-line skirt, £79, Cos
Oversized leather shoulder bag, 250, Cos
Reiss
Ideal for high glamor in a sleek and clean way.
One-shoulder cutout jersey top, £48, Reiss
Wool blend flared trousers, £168, Reiss
Stretch Linen Bodycon Midi Dress, £188, Reiss
Jigsaw
Ideal for a discreet chic in the manner of a non-chalant French girl. Look for twists on the classics.
Merino Fishermans Rib Sweater, £140, Jigsaw
Tailored loose jeans, £90, Jigsaw
Crowle Leather Footbed Sandal, £110, Jigsaw
H&M
Ideal for fashionable pieces that look quality at affordable prices.
Tie-belt shirt dress, £29.99, H&M
READ MORE: 16 pairs of chunky loafers to buy now
Massimo Dutti
Ideal for designer-inspired rooms with a luxurious feel and a slightly more affordable price.
Classic cotton trench coat, £189, Massimo Dutti
Strappy linen maxi dress, £99.95, Massimo Dutti
High heel leather sandals with strap, £89.95, Massimo Dutti
Ro&Zo
Ideal for prints and feminine fun items.
Mono Animal Ruched Top, £65, Ro & Zo
Cream straight fit jeans, £69, Ro&Zo
Green Animal Button Midi Dress, £119, Ro&Zo
READ MORE: The best spring dresses under £100
