How to start a t-shirt printing business in India [ 2021 ]

This year the Indian t-shirt market is expected to exceed over Rs. 21,000 crore. Although men’s t-shirts account for the vast majority of this income, women’s t-shirts are catching up quickly and growing.

Therefore, if you are planning to start a t-shirt printing business in India, now is the time to invest in this business either through your earmarked funds or by getting a textile commercial loan.

Make enough effort to find, design and market a better printed t-shirt. Additionally, for any t-shirt printing business, the four areas of interest are designs, reliability, cost, marketing, and sales. In addition, due to a wide range of design options, the buying trend is changing more online than offline.

How to start a t-shirt printing business in India

If you want to start a t-shirt printing business, you must first get a MSME registration and be ready to sell your t-shirts anywhere. You have two options for selling your printed t-shirts in online marketplaces and on your webpage. Also, these online marketplaces are straightforward as they rely heavily on investment in products.

Markets, on the other hand, are often crowded. Hence, you need to know more about vendor models in marketplaces like discounts, coupons etc. You can also choose to work with third-party companies listed and traded in the market.

1. Identify your design segment

When you sell t-shirts to a specific demographic, you can effectively market your t-shirt business. If you want to create a frequent clothing line, you will need a lot of money.

However, if you work in the world of niche design, you can study the true potential of your target audience.

Before confirming your t-shirt design area, take a look at the competition. An undeveloped niche can offer you instant growth.

2. Create T-shirts

You have no way of knowing which models will sell and which won’t. So choose the conceptual design based on a variety of criteria. Use your niche experience to create simple, eye-catching designs that think outside the box.

It wouldn’t be a good idea to offload the concept at the start. Establish your t-shirt design using modern innovations, motivation or clipart. Additionally, you can buy a big bundle of modern clipart and use them to create a proper t-shirt design.

Additionally, try to showcase your designs and solicit feedback from as many customers as possible. It would be ideal if you could get feedback from your target audience before you start. Use your feedback to develop and improve your designs.

3. Production of T-shirts

To be successful in the market, you must provide the best value points and good quality products.

To test the supply chain strategy, you may need to select a few distributors, order samples, negotiate branded options, determine timelines, finalize quality terms, and order shipment.

Once you have chosen a producer, you can choose to launch your brand on your website and marketplaces.

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4. Alternatives to t-shirt printing

Custom printing and order fulfillment is the most effective way to reach specific audiences. When it comes to printing on t-shirts, digital printing is the most popular option for small quantities. Display only a few beautiful related designs that can be launched with digital printing solutions.

Track opinions and sales for each model to determine the top selling screen printing design concepts that you can make the most money for. However, since only the best-selling designs are printed in large quantities, you run the risk of having unsold inventory.

For your t-shirt printing business, you can use digital printing, direct clothing printing, carbonization printing, or vinyl transfer printing.

5. Marketing efforts for printed t-shirts

In the age of the Internet, there are many great business models for the t-shirt printing industry. You can advertise printed t-shirts from various social media sites if you are building a strong brand.

The financial performance of your business should have enough money to fund the business and reorganize inventory. It is also prudent to cut costs and maintain a healthy gross margin. In the long run, this will benefit your organization.

6. Understand the crucial elements for the t-shirt printing business

To make your t-shirt printing business more successful, focus on some of these elements:

  • Reduce the number of COD order returns: It is believed that returns occur for some aspects. Call each customer and verify the reasons for returning the order before shipping. Before deciding on a purchase price, consider the cost of returns on your supplies.
  • Reduce the amount of unsold inventory: Some models or sizes will remain unsaleable for a long time if you sell t-shirts from stock. You can sell them at a discount or give them as gifts to winners of social media contests.
  • Brand recognition: The presence of a brand and its product is essential to achieve the expected online sales of any good or service. In reality, you need to include lots of backlinks and participate in relevant blogs and websites to comment and share. Monitor, share and participate in your social media accounts regularly. Networking on internet pages like Instagram, Facebook and Pinterest is a blessing for internet sales even if you have a limited marketing budget.
  • Design trends: From your brand perspective, don’t be afraid to incorporate trends. In order for your t-shirt printing business to grow quickly, you need to include trendy designs and various printing styles.

7. Determine a price

Deciding on the cost of your merchandise is another essential part of starting a t-shirt business. You will need to consider the cost of your acquisition and the cost of publishing the designs. If you want to sell with a 50% profit margin, divide the total cost by two to get your unit price.

Are you looking for a ready for MSME to establish your t-shirt printing business in India? Look no further than ZipLoan.

At ZipLoan you can get an instant Commercial loan to start your business easily at the most affordable interest rates. To find out more about our support, you can call us on 011 – 4310 – 9577.

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Frequently Asked Questions

How much does it cost to start a shirt printing business?

One can easily start a t-shirt printing business with little investment of Rs. 50,000 to Rs. 100,000.

How Much Do T-Shirt Printers Make?

Printing t-shirts is a profitable business and one can easily earn a lot of money if one starts this business with planning.

Is a t-shirt business profitable?

According to Statista report, the t-shirts market is expected to grow 9.6% annually from 2020 to 2025.

What size t-shirt sells the most?

When you look at the numbers, large is the most common shirt size. In fact, it accounts for about 30 percent of shirt sales.

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