Controversy after clothing company shared offensive Dothan t-shirt design

DOTHAN, Alabama (WTVY) – Outrage on social media after a Facebook page titled “Alabama Memories” shared a t-shirt design depicting Dothan in a negative light. American Retro Apparel is proud to sell “portable flashbacks”. The company recently created a shirt that was themed with retro postcards from many Alabama towns.

The design chosen for the town of Dothan stood out on social media because it shows two African Americans picking cotton.

We have reviewed other shirt designs from this company for cities in Alabama and none of them featured images like this that would be considered offensive. News 4 contacted both the clothing company and Alabama Memories. So far, neither has provided a comment. Alabama Memories restricted comments on the post, so many turned to the post to voice their criticism of the company’s design.

One post saying “What cowards to turn off comments” and another saying “Slaves in the foreground. Nice marketing. Another post saying,” Let’s heartily try to understand why we have to include the depiction of slaves picking cotton. . “

We reached out to Dothan Mayor Mark Saliba to find out his reaction to the design.

Saliba said, “It’s very disturbing when something comes out like this and Dothan City has absolutely nothing to do with it or any Dothan City business. It’s just that I had to do some research and go online just to find out who they are. It’s a national company that sells t-shirts and postcards and apparently they take the liberty of deciding what to put on them and so it’s very disturbing him doesn’t represent Dothan in a good way.

Mayor Saliba told News 4 that the city is planning to write a letter to American Retro Apparel asking them to change the design of the shirt. Alabama Memories has now removed the post despite nearly 800 shares.

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About Catharine C. Bean

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