Belk Announces Return of Very Happy Surprise, Spreading Unexpected Joy in Customers This Holiday Season

Some lucky customers will receive Belk gift cards on in-store or curbside pickup orders

Posted: October 14, 2021 at 3:17 p.m. EDT|Update: November 2, 2021 at 11:49 a.m. EDT

CHARLOTTE, North Carolina, November 2, 2021 / PRNewswire / – It’s starting to look a lot like the holidays, and Belk is pleased to announce the return of the Very Merry Surprise! Belk launched the special surprise and delight promotion in november 2020, giving lucky shoppers who placed a take-out order in-store or curbside the chance to receive the value of their order. This year’s promotion begins November 3 and will run through December 24 at all 290 Belk stores.

(PRNewsfoto / Belk, Inc.)

Each day during the promotion, each Belk store will present a lucky winner with a very happy surprise, totaling the value of their online order for in-store or curbside pickup. Belk gift cards will be redeemable in store or online at for use on future orders and will be awarded until $ 575 (taxes included).

“Our Very Merry Surprise was such a fun way to surprise and thank so many customers last year, that we can’t wait to start this holiday season again,” said Nir Patel, CEO of Belk. “Being able to spread unexpected joy to our customers is what makes this time of year so special.”

The Elves of Belk have worked tirelessly to provide customers with the best gifts at the best prices, including new decor to prepare vacation homes, comfortable styles for the whole family, fine jewelry, electronics, toys and more to make it the happiest season yet.

Learn more about Belk’s very happy surprise by visiting Gift cards are redeemable on future purchases in store or online. To learn more about our in-store or curbside pickup options, visit

About Belk
CharlotteBelk, Inc., a private department store, opened its first store in 1888, starting a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, Belk serves customers in nearly 300 Belk stores in 16 southeastern states, on and through the mobile app. For over 130 years, Belk has proudly placed its customers and community at the center of its business, supporting local charities, organizations and families when they need it most.
For more information visit

To shop, find your local store at, visit or download the Belk app from Google Play or Apple Store.

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SOURCE Belk, Inc.

The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.

About Catharine C. Bean

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