9 Apartment Swag Ideas – Multifamily Real Estate News

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Apartment swag is an affordable and fun marketing tool that you can easily distribute to future tenants. These custom items can feature your custom apartment names or marketing slogans, allowing full control over brand identity.

You can even place these items at local businesses, which can lead to more potential new residents.

So for that new upstairs resident, or that longtime renter, or the couple who just signed a lease for their first home together, here are some creative multi-family swag ideas for every occasion that they’ll actually love — and don’t forget to pair them with a favorite goodie!


You should have at least a few t-shirts in your wardrobe from an event you’ve been to before, whether it’s a music festival, marathon, or convention. Every time you wear it, you become a walking advertisement for the brand or company on the shirt. So, give your residents a cool shirt that they can wear to different places around town. They will love the attention, just like your apartment community.

Drinks and glasses

Gifting cups or mugs is always a good idea, and anyone who uses them will often see your branding and logo. Try to avoid plastic cups and invest in quality materials like ceramic or glass so they don’t get thrown away during the next spring cleaning. Possibilities include mugs, tumblers with straws, stainless steel bottles, mason jars, wine tumblers, or even coffee sleeves!

Apartment logo on the coasters? Yes please! Create personalized coasters and leave them at your local bars or restaurants. This way, anyone ordering a drink here – and perhaps also looking for a new apartment – can experience the community.

Office supplies

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Even the most messy people will grab a pen and a piece of paper to write down this cool idea. And great ideas require cool-looking pens. For those who are more organized, apartment sellers can choose colorful sticky notes, notepads, personalized journals, or even branded calendars as giveaways — that way residents won’t lose sight of these community events. future.

Branded keychains

Now that you have the keys to their hearts, because home is where the heart is, give your residents a stylish keychain with your apartment community branding.

fitness equipment

Does your apartment community have a fitness area? Do many locals use it? If your gym is a community favorite, you can gift them custom bottles or fitness equipment.


Try to make your residents’ lives more enjoyable by giving them gadgets that they will put to good use and that will last a lifetime. Think brand name phone chargers or wireless phone chargers, portable Bluetooth speakers, travel chargers or charging mates.

Bags and shopping bags

Your apartment logo, name or even facade would look great on an eco-friendly tote bag. Opt for organic cotton twill or even eco-friendly water-based inks for the more artistic tenants. Or choose reusable shopping bags to suit everyone’s needs.

The COVID-19 kit

As the pandemic continues, it’s always a good idea to give your residents an extra layer of protection. Create custom portable hand sanitizers with cart or face masks and place them thoughtfully in common areas for everyone to see, grab and use.

Apartment Swag in the House

While it’s necessary to reach people outside of the apartment community, remember to keep your actual residents happy in their homes as well. Consider marking the prizes and gift cards you give out as a result of events and resident giveaways. Or welcome new residents with custom hangers, door stops and doormats — or even engraved hand soap — when they arrive.

About Catharine C. Bean

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